Brand

Convex logo

Convex caters to two planes: its customers, and the people on the other side of the apps built by those customers.

Utilizing Kanit in our logomark, which means mathematics in Thai with a heavier weight to communicate durability and robustness; we reflect our fluency, responsiveness, and reliability through our branding.

Hidden within the logotype’s “x” is a lambda (λ) character, hinting at our background in mathematics and programming. 

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Convex logo on light background
Convex logo on dark background

Symbol

The Reuleaux triangle — a convex shape created by the intersection of three circles. This shape occurs in nature, and also has applications in architecture, mapmaking, and as a rotor in machinery. The surrounding, tilted shards contribute to this last idea, communicating forward momentum and balance.

First step of constructing the symbol
Second step of constructing the symbol
The completed symbol

Colors

Our primary brand colors are leveraged in our logo and used sparingly through our product alongside a range of warm whites and black shades meant to reflect technological nostalgia in an understated manner.

Red#EE342F
CMYK
0687414
Yellow#F3B01C
CMYK
023719
Purple#8D2676
CMYK
0651249

Do’s & Don’ts

Like many brand kits out there, please don’t alter these files in any shape or form.

Our files intentionally have an invisible bounding border around it to help you understand the necessary clear space for application.

Don’t take liberty on logo colors

Example

Ensure there’s sufficient contrast for the background color, otherwise opt for black and white

Example

Don’t alter the logo

Example

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